Faculty and Affiliates

We are a multi-disciplinary team from different backgrounds including Clinical Informatics, Health Research, Economics, and Human Centered Design.

Directors

Bradley Crotty

Co-Director, Inception Health Labs ;Chief Medical Officer, Inception Health ;Assistant Professor of Medicine, Medical College of Wisconsin

Brad is driven to make health a more seamless part of people’s lives. An important focus is how to design care experiences in tandem with technology.

Melek Somai

Co-Director, Inception Health Labs ;Assistant Professor of Medicine, Medical College of Wisconsin ;Head of Engineering, Inception Health and Froedtert Health

Melek Somai is the principal in digital health engineering at Inception Health. He holds also the position of Assistant Professor of Medicine at Medical College of Wisconsin. Dr Somai’s expertise is in health informatics and data engineering.

Faculty

Aaron Winn

Assistant Professor

Aaron Winn is an Assistant Professor in the School of Pharmacy at Medical College of Wisconsin. Aaron’s expertise is in health services research with a focus on causal analysis, medication adherence, health disparities, and cost-effectiveness analysis.

Yilu Bill Dong

Assistant Professor of Pediatrics Emergency Medicine

Dr. Dong' research interest covers health economics, behavioral economics, and industrial organization.

Erika Smith

Director, Enterprise Care Coordination & Redesign

Erika Smith is the director of the organization's enterprise care coordination team at Froedtert & MCW.

Jeana Holt

Adjunct Assistant Professor Department of Family and Community Medicine – Assistant Professor College of Nursing University of Wisconsin-Milwaukee

Jeana Holt is an Adjunct Assistant Professor in the Department of Family and Community Medicine at Medical College of Wisconsin. Dr Holt’s expertise is in applying implementation science methods to plan and evaluate clinicians' uptake of evidence-based healthcare interventions.

Natalie Mortensen

Inception Health

Onur Asan

Inception Labs Affiliate Faculty

Rachel Cusatis

Assistant Professor of Medicine

Rachel Cusatis is a researcher at Inception Health. She also hold the position of Assistant Professor in the Department of Medicine at Medical College of Wisconsin (MCW). Dr Cusatis’s expertise is in patient reported outcomes, survey research, and qualitative methods.