Faculty and Affiliates
We are a multi-disciplinary team from different backgrounds including Clinical Informatics, Health Research, Economics, and Human Centered Design.
Brad is driven to make health a more seamless part of people’s lives. An important focus is how to design care experiences in tandem with technology.
Melek Somai is the principal in digital health engineering at Inception Health. He holds also the position of Assistant Professor of Medicine at Medical College of Wisconsin. Dr Somai’s expertise is in health informatics and data engineering.
Aaron Winn is an Assistant Professor in the School of Pharmacy at Medical College of Wisconsin. Aaron’s expertise is in health services research with a focus on causal analysis, medication adherence, health disparities, and cost-effectiveness analysis.
Dr. Dong' research interest covers health economics, behavioral economics, and industrial organization.
Erika Smith is the director of the organization's enterprise care coordination team at Froedtert & MCW.
Jeana Holt is an Adjunct Assistant Professor in the Department of Family and Community Medicine at Medical College of Wisconsin. Dr Holt’s expertise is in applying implementation science methods to plan and evaluate clinicians' uptake of evidence-based healthcare interventions.
Rachel Cusatis is a researcher at Inception Health. She also hold the position of Assistant Professor in the Department of Medicine at Medical College of Wisconsin (MCW). Dr Cusatis’s expertise is in patient reported outcomes, survey research, and qualitative methods.